New Balance Numeric

New Balance Numeric Creative Direction

2015 – 2019

Global visual marketing and branding lead for New Balance Numeric. Provided video, photo shoot direction, and coordination, digital and print campaign concepts and presentation.

Print and online advertising design. Catalog and look book design, product packaging, web site direction, retail and trade show graphics. Sourcing and management of in-house designers, freelance contractors, and production artists.

PJ Ladd Shoe Campaign Billboard
PJ Ladd Shoe Campaign Billboard Photo: John Bradford