President | Founder | Creative Director
Sofie Creative Corp.
Dec 2016 – Present (6 years +)
Sofie Creative Corp. is an independent multidisciplinary design studio and design consultancy founded by Rob White. Specializing in designing: digital media, print collateral, branding and identities, installations, exhibitions, products, furniture, interiors, retail point of purchase, posters, and websites.
Art Director | Minority Owner
Apr 2012 – Dec 2018 (6 years 9 months)
Co-owner of Sml. Wheels with Austyn Gillette, James Craig, Aaron Brown. Direction of all Sml. Wheels marketing communication. Designer of Sml. Wheels hard and soft good graphics. Involved in all operational aspects of the company. Print and on-line advertising design. Catalog and look book design, product packaging, website direction. Sourcing and management of collaborative artists.
Co-Founder | Creative Director
Very Large Universe LLC
Aug 2014 – Dec 2015 (1 year 5 months)
etnies | Sole Technology Inc.
Jun 2012 – Jul 2014 (2 years 2 months)
Global visual marketing and branding lead. Provide video and photo shoot direction, and coordination, campaign concepting and presentation. Print and online advertising design. Catalog and lookbook design, product packaging, website direction, retail and tradeshow graphics. Sourcing and management of in-house designers, freelance contractors, and production artists.
Art Director | Design Consultant
Apr 2012 – Jan 2014 (1 year 10 months)
Conceptualize and execute design solutions for Think Skateboards. Video campaign creation and look for “Business As Usual: A Think Skateboards Film”. Motion graphics design and co-edit of video assets.
Product launch campaign design. Print advertising campaign design. Skateboard deck graphic design as well as apparel graphics. Provided long term strategy for brand direction. Identity and logo re-design.
Apr 2011 – Jan 2012 (10 months)
Marketing development and execution. Video and photo shoot direction, campaign concepting and presentation, print and online advertising, catalog and lookbook design, product packaging, website direction, retail and tradeshow graphics. Sourcing and management of freelance contractors, in-house designers and production artists.
Jan 2006 – Apr 2011 (5 years 4 months)
Responsible for all visual design representing Liberty Board Shop Inc. Designed and produce advertising campaigns, flyers, posters, postcards and visual web, and print collateral. Designer and production manager of Liberty Boardshop private label goods. Designed and project managed current and past Liberty Board Shop commerce web sites. Creator and editor of all Liberty Boardshop social sites: custom wordpress blog, tumblr site, facebook. Developed in-house product photography studio for web site catalog. Responsible for developing communications strategies and creative approaches to marketing and maintaining brand awareness across multiple channels. Creator and editor of content involving the Liberty Board Shop Team for the various content driven social sites.
Jan 2001 – Jan 2005 (4 years 1 month)
Responsible for the art direction, design and layout of Meanstreet Magazine. Photo shoot direction, photo editing, photo re-touching. Content organization, grid development and content direction. Magazine cover graphic design, apparel design, and brand identity.
Adobe Creative Suite • Art Direction • Leadership • Web Site Development • Advertising • Marketing Strategy • Creative Writing • Social Media Design • Packaging Design • WordPress • Hubspot